Archive for June, 2010

Dare to Compare – Fiber 101

In our last post we raised a red flag for people to consider how they care for their sustainable and eco-friendly clothing, which also plays an important role in their overall clothing footprint.   Now we’re exploring the processes that go into manufacturing textiles, as well as the qualities that make them comfortable and long lasting.

Softness and shrink-resistance are important, and this easy-to-read chart aims to illustrate which textiles refrain from using chemical fertilizers and focus on more energy-efficient practices during growing and processing.

There may be exceptions to some of these rules, but we hope you’ll find this a useful resource!

How CRAiLAR® Stacks Up
CRAiLAR® Organic Fibers are everything you love about eco fibers and nothing you don’t. And because they’re made from sustainable, renewable hemp, using an energy-efficient, all-natural, organic process, they’re as green as they can be. Take a look at the chart below to see how CRAiLAR® Organic Fibers stack up against other textile fibers. Get a glimpse as to why they’re about to revolutionize the textile industry.

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23/06/2010 at 5:38 am 4 comments

A 360-degree view of eco-fashion

There’s been a lot of attention this week on issues related to eco-fashion, from the well-reviewed Going Green exhibit at FIT to a new report from Organic Exchange stating that sales of organic cotton apparel and home textiles increased 35% in 2009, despite the struggling economy. 

Demand for sustainable and environmentally friendly apparel is most certainly on the rise, and high-end designers and global manufacturers such as Nike, Williams-Sonoma and Walmart are stepping up to the challenge. Consumers are making purchasing decisions that help them feel better about their individual impact on the environment, but it doesn’t end when they click “buy.”  The process of transforming even organic cotton into fabric takes a toll – irrigation during the growing season leads to excessive water consumption and the manufacturing system isn’t always energy efficient. 

Levi Strauss & Co. is raising awareness about the climate impact of jeans – it turns out that a majority of the damage is done not in manufacturing, but after the purchase is made.  They’re sponsoring a Care to Air Design Challenge to address “the energy intensive method we choose for drying” clothing, with a goal of finding an innovative and sustainable way to air-dry clothes that’s more stylish and effective than the good old-fashioned clotheslines.

As consumers are developing a greater conscience about their clothing and textile purchases, we think they should also be thinking about those decisions from more angles – knowing the history and caring about the future of those beloved organic cotton skinny jeans may help you feel even better than you look.

08/06/2010 at 6:18 am Leave a comment


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