Archive for August, 2010
Next month, Messe Frankfurt is holding it’s Texworld Exhibition in Paris, France from September 13th – 16th. Texworld has become more than a place where people meet to do business. Texworld’s aim was to develop a new approach, a different way of exploring the aisles and discovering the trends, creating a true call to the senses.
This year they will be featuring industry leading experts that will take you in search of organic and sustainable textiles. Speakers from Fairtrade Labelling Organizations, Organic Exchange and the Soil Association will advise textile manufacturers and buyers of the various kinds of organic and sustainable textiles that are readily available.
Furthermore to the seminar, there will be certified suppliers of hemp, linen, organic cotton, recycled material and other sustainable textiles in addition to the regular fabric exhibitors.
We are pleased to announce that we’ve contracted the services of Guidance Counsel based in Portland, OR, to augment our shareholder and investor relations activities. Guidance Counsel’s investor relations efforts are led by Rick Anguilla, former VP of Investor Relations at Nike, Inc. After continued success in scaling up to commercial scale production trials, the Company is now working on reaching a wider investor audience as it brings to market its proprietary CRAiLAR® technology platform.
Rick has extensive experience in his field, most notably with industry leading apparel brands Nike and Under Armour. He spent ten years at Nike as the VP of Brand Communications and VP of Investor Relations. At Nike, he built the framework for the Company’s investor relations department and helped the financial community understand the value of its strong brand equity. After Nike, he was instrumental in the Initial Public Offering for Under Armour, helping the company articulate its strong brand position to Wall Street. In late 2005, Under Armour became the first US-based IPO in five years to rise at least 100% in its first day of trading. He continues to work with Under Armour as a strategic advisor, helping them manage their continued growth.
In addition, Guidance Counsel principal Meredith Chase has over sixteen years of strategic brand marketing experience, helping develop marketing strategies and communication platforms for some of the worlds most visible brands. Her career successes include The Walt Disney Co., J. Walter Thompson, Wieden + Kennedy Portland and Australia, Lucy and Nike. She oversaw the Olympic TV and print campaign that aired for Nike in summer 2008 and has managed both the women’s and apparel marketing teams at Nike.
“We are very excited to be working with Guidance Counsel,” stated NAT’s CEO Ken Barker. “Guidance Counsel brings extensive, focused, industry targeted experience to our IR activities, with the reputation to translate our commercial opportunity to a global institutional investor base. The added strength of their brand marketing and communication skills augments our branding platform for CRAiLAR®, at this critical juncture of our go-to-market execution”.
Naturally Advanced Technologies has signed a ten month sublease of a facility in Kingstree, SC. The space has been attained for use as an initial scale-up flax fiber facility to conduct the decortication process of CRAiLAR® Organic Fibers. The facility was originally established to conduct processing of flax fiber under a USDA initiative.
In addition, the property is housed near 300 acres of flax crops that will also be utilized to conduct the company’s flax fiber growing trials taking place beginning October, 2010.
“Having a facility in the USA that we operate and manage for the dry process or decortication of our CRAiLAR Organic Fibers brings the entire patented CRAiLAR process together under NAT control, enabling us to manage our process entirely,” said Ken Barker, CEO, Naturally Advanced Technologies. “As well, the opportunity to conduct full scale flax trials furthers our vision of utilizing a variety of bast fibers as the foundation for CRAiLAR and its multiple principal uses.”
Kingstree, SC is a town of approximately 3500 people; the new facility is expected to create job opportunities for the people of Kingstree as well as create opportunities with local farmers in the surrounding areas.