NAT Hires Industry Leading IR Firm

12/08/2010 at 9:18 am Leave a comment

We are pleased to announce that we’ve contracted the services of Guidance Counsel based in Portland, OR, to augment our shareholder and investor relations activities.  Guidance Counsel’s investor relations efforts are led by Rick Anguilla, former VP of Investor Relations at Nike, Inc.  After continued success in scaling up to commercial scale production trials, the Company is now working on reaching a wider investor audience as it brings to market its proprietary CRAiLAR® technology platform.

Rick has extensive experience in his field, most notably with industry leading apparel brands Nike and Under Armour.  He spent ten years at Nike as the VP of Brand Communications and VP of Investor Relations.  At Nike, he built the framework for the Company’s investor relations department and helped the financial community understand the value of its strong brand equity. After Nike, he was instrumental in the Initial Public Offering for Under Armour, helping the company articulate its strong brand position to Wall Street.  In late 2005, Under Armour became the first US-based IPO in five years to rise at least 100% in its first day of trading.  He continues to work with Under Armour as a strategic advisor, helping them manage their continued growth.

In addition, Guidance Counsel principal Meredith Chase has over sixteen years of strategic brand marketing experience, helping develop marketing strategies and communication platforms for some of the worlds most visible brands.  Her career successes include The Walt Disney Co., J. Walter Thompson, Wieden + Kennedy Portland and Australia, Lucy and Nike.  She oversaw the Olympic TV and print campaign that aired for Nike in summer 2008 and has managed both the women’s and apparel marketing teams at Nike.

“We are very excited to be working with Guidance Counsel,” stated NAT’s CEO Ken Barker.  “Guidance Counsel brings extensive, focused, industry targeted experience to our IR activities, with the reputation to translate our commercial opportunity to a global institutional investor base.  The added strength of their brand marketing and communication skills augments our branding platform for CRAiLAR®, at this critical juncture of our go-to-market execution”.

Entry filed under: Business, Investing. Tags: , , , , .

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