Wal Mart – Jolly GREEN Giant?

19/10/2010 at 10:13 am Leave a comment

Not long ago Wal-Mart announced their global commitment to sustainable agriculture in which they aimed to help small and medium sized farmers expand their businesses, get more income for their product and reduce the environmental impact of farming.  Wal-Mart pledged to make it’s Faded Glory brand  100% more sustainable.  Now, just a few months later, reports from India indicate that the retail giant may be cutting back on it’s use of organic cotton.

Anil Jain of Venus Garments stated, “We had a considerable good order for organic garments from Wal-Mart last year which is has not continued for this year.”  Although sizeable orders continue to come in from Wal-Mart, it’s Spring 2011 line is made up of a mixture of both conventional and organic cotton as opposed to 100% organic cotton.

According to one advisor at Ecotextile News, the most likely reason behind Wal-Marts decision to cut back on their sustainability commitments has something to do with the record high costs of cotton.  Five years ago, organic cotton was selling 20 – 25 cents per pound more than conventional cotton, whereas today organic cotton is 5 – 7 cents more per pound.

Some industry leaders have suggested that any cut backs by Wal-Mart may last only a short while until the prices return to reasonable rates.  Either way, downsizing of Wal-Marts organic cotton commitment will be a disappointing blow to Indian organic cotton farmers.

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Entry filed under: Business, Cotton, Economy, Organic Apparel, Textiles. Tags: , , , , .

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