Spend Shift

25/11/2010 at 5:00 am Leave a comment

I have yet to read this book but have heard nothing but rave reviews and what better timing to examine our spending habits but a day before Black Friday.

As we continue to recover from the worst economic downturn since the Great Depression, Spend Shift examines what the consumer of tomorrow will look like?  How will they spend differently?  Will brands still matter?  What do changing consumer values say about the state of American values?

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy.  To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.  Through in-depth observation and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking American and the world, and explain what it means to businesses and leaders.

* Explores a movement in society where the majority of American consumers are embracing both value and values
* Shows how post-crisis consumer expectations and behaviors will drive business decisions
* Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford, Groupon and Etsy are reconnecting with the post-crisis consumer

Spend Shift made #2 on the Wall Street Journals best sellers list and is said to be, “compelling, insightful and essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession”.  Grab a copy and find out for yourself.

Entry filed under: Business, Economy, Recommended Reading. Tags: , , , , , , .

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