Building Trust in 2011
Studies show there is a growing disconnect between company perception and reality. Despite growing business sustainability action, a recent report finds that only 16% of managers on the front line feel there is consumer trust in their company and its actions. With corporate perceptions at such alarming low levels, there is a sustainability opportunity in rebuilding business faith.
In 2011, the issue of trust opens the door to a multitude of business sustainability action. As a result, our sustainability consulting considers the ‘executive leader’ role is sure to expand to include new touch points with key business stakeholders. Business sustainability efforts will include:
• Rebuilding corporate image post recession within the consumer and investment community.
• Actively engaging in the environmental and social conversation as global reforms take shape.
• Engaging with depressed supply chains leaned by cost cutting actions to reshape and retool for the future.
• Tuning into workforce values as employees shift focus to job security and benefit stability.
Beyond the company’s ability to capitalize on expanded eco awareness and innovation, stakeholder engagement, particularly in this recovering economic climate, is essential to establishing credibility with a shifted market place. A forced business agenda is being replaced with an active business dialog. Place trust atop your 2011 business sustainability agenda.