Archive for April, 2011
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
With humor and insight, POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
In theatres this Friday, April 22nd.
We are pleased to announce that we have entered into a short term CRAiLAR® Flax fiber development agreement with Levi Strauss & Co. beginning in April 2011 to support evaluation of processing CRAiLAR flax fiber in woven casual apparel products, specifically denim and non-denim, bottom and top weight fabrics.
“Levi’s and Dockers are the quintessential denim and casual wear brands,” said Ken Barker, CEO of NAT. “We are very excited to be working with a company like Levi’s because it aligns with our broad strategic goal of identifying and partnering with the most important brands in categories upon which we believe can make the greatest impact. I have great confidence in the ability of CRAiLAR to make a performance and economic impact for Levi’s products.”
Last month, we announced a 10-year purchasing agreement with Hanesbrands. This was the first commercialization agreement for our CRAiLAR flax fiber. We also announced a short term purchasing agreement with Georgia-Pacific to further evaluate the use of our CRAiLAR in formed materials.
We’re all aware that water consumption is a pressing global issue but did you know that the average Canadian’s water usage is 125,000 litres of water per person per year compared to that of the average European’s at 73,000 litres?
Zerofootprint.net contains information and a Personal Carbon Manager that allows you to measure, track and manage your carbon emissions.
To figure out your yearly water consumption, visit the One Minute Water Calculator – you’ll be surprised at how much water you use.
A big thanks to Rachel Dodes of the Wall Street Journal for an excellent write up on our partnership with Hanesbrands Inc.
Touching on the issue of rising cotton prices and the development and benefits of new cotton/flax blend products,we couldn’t have said it better ourselves.
Venture capital investing recently rose to the second highest quarterly figure ever for the industry. According to a new report out from Ernst & Young, three quarters of corporate investors surveyed said they plan to increase their budgets for cleantech investments between 2012 and 2014.
Specifically 44% of the corporate investors surveyed said they plan to spend over $50 million on cleantech, and 12 percent said they plan to spend over $250 million on cleantech during that time. These are the types of companies that are international and have revenues of $1 billion or more, and are active in cleantech investing.
Forty percent of the corporate investors surveyed said they plan to spend their cleantech-targeted funds on research and development for cleantech products, while 20 percent of those surveyed said that they plan to increase cleantech investment in order to directly increase revenue. The report says that companies invested in energy efficiency technologies during the down turn to save money, but then those efficiencies have now turned into a competitive advantage.
Acquisitions are also high on corporate investors minds. The Ernst & Young report says that almost three quarters of respondents have acquired a cleantech company or plan to consider acquiring a cleantech company in the future.