Building a Business With a Social Mission
Eric Ryan, co-founder of method – a company providing green home and personal care cleaning products – believes that meaning in work is central to a strong corporate culture.
“Having a purpose larger than profits has been key to our success. By contrast, most corporate values are just that – the values of the corporation. No matter how much ambition, camaraderie, and loyalty an employee brings to work, no one is taking those corporate values home to share with friends and family. But those same values become immeasurably more meaningful when they’re tied to a higher purpose.”