Does Corporate Culture Pay?

20/05/2011 at 4:30 am Leave a comment

What is corporate culture?  At its most basic, it’s described as the personality of an organization or simply as “how things are done around here.”  It guides how employees think, act and feel.  Corporate culture is a broad term used to define the unique personality or character of a particular company or organization and includes such elements as core values and beliefs, corporate ethics and rules of behaviour.

In an article I recently found in Inc., Paul Spiegelmen (owner of Beryl),  explains the importance of creating a corporate culture.   Defining key points including;  identifying guiding values, constructing a clear mission and vision that everyone can own, working together to develop processes and systems and identifying a leader, he touches on on why having a strong corporate culture is not only a good thing to do, but how it also makes good business sense. 

Click here to read the full story.

Entry filed under: Business, Economy, Social Responsibility. Tags: , , , .

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