Reuters on volatile cotton market; search for alternative fibers

26/10/2011 at 1:40 pm Leave a comment

Denise Grunewald places socks on forms for pressing at the Wigwam factory in Sheboygan, Wisconsin

A Reuters story from this week, “Shoppers won’t get break from cotton price dip,” refers to NAT’s relationships with Levi’s and Hanes in the context of brands looking to diversify the types of fiber they use to ease costs against the volatile cotton markets. Robert Shearer, CEO of VF Corp, makes the exact point that we feel differentiates CRAiLAR:

“Consumers, when they pick up a pair of Wrangler jeans or Lee jeans, have certain expectations…experimenting with how jeans feel would ‘harm the brand.'”

CRAiLAR Flax, blended at significant rates, is indistinguishable from 100% cotton to the touch. This was a significant factor in why Hanes signed a 10-year purchasing agreement with us in March, and why brands like Levi’s, Cintas, Carhartt and others have been in joint development agreements with us this year evaluating how they might use CRAiLAR Flax in their product portfolio.

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