Archive for December, 2011
Naturally Advanced Technologies headed to Salem, Oregon this Monday and Tuesday to attend the 71st Annual Oregon Seed Growers’ Convention. NAT CEO Ken Barker was one of the guest speakers on Monday, where he introduced CRAiLAR and its promising technology, focusing on the company’s impressive list of partnering companies like Hanes, Georgia-Pacific, Levi’s, and Target. By Tuesday morning, a steady flow of growers intently listened as Jay Nalbach, CMO and Ryan Leverenz, Head of Global PR, fielded questions and introduced the CRAiLAR process.
As demand grows from partner companies, supply remains a high priority for NAT. The Willamette Valley’s history of flax farming, which was a critical industry in the area during the 1930’s to 1950’s, makes it a prime candidate region. NAT will continue to engage growers in the area and work to diligently answer both agronomic and economic questions with a goal to plant significant acreage in the area by Q2 2012. The company is planning its next grower information event for January, where it will provide a thorough Q&A for interested growers. More than 50 farms have expressed interest since the company made its first foray into the region in late-September.
This morning, Naturally Advanced Technologies announced it has signed an exclusive deal with national retail giant Target. Target and its vendors will be working with CRAiLAR Flax fiber to evaluate its uses in a number of domestic textile categories including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows, towels and more.
Ken Barker, CEO of Naturally Advanced Technologies, commented on the partnership agreement, which begins December 1, 2011, “Target represents a best-in-class partner for CRAiLAR in the domestic textiles category. Also the fiber’s performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target’s sustainability efforts.”
Target’s commitment to environmental sustainability is a focused effort in its Here for Good campaign. With an entire website dedicated to the far reaching initiative, Target focuses on improving communities, health, education and the environment.
This afternoon, Naturally Advanced Technologies will be hosting a corporate update at 1:30 pm PDT, 4:30 PM EDT. A verbal presentation on recent corporate developments will be followed by a question and answer session led by Chief Executive Officer, Ken Barker. Participants may join the call via telephone by dialing 888-312-3047, or 719-457-1529 for international callers at least 5-10 minutes before the presentation start time. A webcast will also be featured on the company website’s investor page.