Target & NAT Sign Two Year Agreement
This morning, Naturally Advanced Technologies announced it has signed an exclusive deal with national retail giant Target. Target and its vendors will be working with CRAiLAR Flax fiber to evaluate its uses in a number of domestic textile categories including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows, towels and more.
Ken Barker, CEO of Naturally Advanced Technologies, commented on the partnership agreement, which begins December 1, 2011, “Target represents a best-in-class partner for CRAiLAR in the domestic textiles category. Also the fiber’s performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target’s sustainability efforts.”
Target’s commitment to environmental sustainability is a focused effort in its Here for Good campaign. With an entire website dedicated to the far reaching initiative, Target focuses on improving communities, health, education and the environment.
Entry filed under: Business, Environment, Flax, Sustainability, Textiles. Tags: Crailar, Eco Textiles, Flax, Flax Fibre, Here For Good, Ken Barker, Naturally Advanced Technologies, Naturally Advanced Technologies Inc., Sustainable Textiles, Target.