Target & NAT Sign Two Year Agreement

01/12/2011 at 11:55 am 1 comment

This morning, Naturally Advanced Technologies announced it has signed an exclusive deal with national retail giant Target.  Target and its vendors will be working with CRAiLAR Flax fiber to evaluate its uses in a number of domestic textile categories including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows, towels and more.

Ken Barker, CEO of Naturally Advanced Technologies, commented on the partnership agreement, which begins December 1, 2011, “Target represents a best-in-class partner for CRAiLAR in the domestic textiles category. Also the fiber’s performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target’s sustainability efforts.”

Target’s commitment to environmental sustainability is a focused effort in its Here for Good campaign.  With an entire website dedicated to the far reaching initiative, Target focuses on improving communities, health, education and the environment.

Entry filed under: Business, Environment, Flax, Sustainability, Textiles. Tags: , , , , , , , , , .

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1 Comment Add your own

  • 1. Robyn Gibbes  |  16/01/2012 at 11:05 pm

    How wonderful that one of our major buyers in this country are realising that the general consumer market is becoming more and more aware of our environment. A big tick to Target for taking the initiative and being responsible for future generations.


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