The Oregonian; NAT officials say their fiber could change apparel production

02/12/2011 at 10:48 am Leave a comment

Ken Barker hands over a piece of cardboard with fabric swatches attached.

Barker is delivering his feel test, challenging his subject to detect the difference between cotton-only pieces and those with a combination of cotton and “Crailar,” a fiber derived from flax stalks.

Barker, chief executive of Naturally Advanced Technologies Inc., the makers of Crailar, has touted the fiber’s benefits to provide protection against volatile cotton prices. Crailer also has a much smaller ecological footprint than cotton’s, his company’s research shows.

And Oregon — from the company’s Lake Oswego-based managers to Willamette Valley farmers — are expected to play a key role in growing Crailar from seedling concept to harvested game-changer.

Barker has convinced the likes of Target Corp., Levi Strauss & Co., HanesBrands and Carhartt that Crailar could make a difference in production of fabrics and apparel.

Crailar has partnered with those companies and others to produce or test Crailar for a variety of products. Naturally Advanced announced Thursday that Target has entered a development and supply agreement to evaluate Crailar in the retailer’s domestic textiles category such as table linens, window treatments and towels.  To read the full story click here.

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Entry filed under: Business, Cotton, Environment, Farming, Flax, Oregon Business, Recommended Reading, Social Responsibility, Sustainability, Textiles, The Oregonian. Tags: , , , , , , , , , , , , , .

Target & NAT Sign Two Year Agreement NAT Attends 71st Annual Oregon Seed Growers’ Convention

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