The Oregonian; NAT officials say their fiber could change apparel production
Ken Barker hands over a piece of cardboard with fabric swatches attached.
Barker is delivering his feel test, challenging his subject to detect the difference between cotton-only pieces and those with a combination of cotton and “Crailar,” a fiber derived from flax stalks.
Barker, chief executive of Naturally Advanced Technologies Inc., the makers of Crailar, has touted the fiber’s benefits to provide protection against volatile cotton prices. Crailer also has a much smaller ecological footprint than cotton’s, his company’s research shows.
And Oregon — from the company’s Lake Oswego-based managers to Willamette Valley farmers — are expected to play a key role in growing Crailar from seedling concept to harvested game-changer.
Crailar has partnered with those companies and others to produce or test Crailar for a variety of products. Naturally Advanced announced Thursday that Target has entered a development and supply agreement to evaluate Crailar in the retailer’s domestic textiles category such as table linens, window treatments and towels. To read the full story click here.
Entry filed under: Business, Cotton, Environment, Farming, Flax, Oregon Business, Recommended Reading, Social Responsibility, Sustainability, Textiles, The Oregonian. Tags: Carhartt, Crailar, CRAiLAR Fibre, CRAiLAR Flax, Flax, Flax Farming, Flax Fibre, Hanesbrands Inc., Levi Strauss & Co., Naturally Advanced Technologies, Naturally Advanced Technologies Inc., Target, The Oregonian, Willamette Valley.