Target Hits a Bullseye Introducing Sustainability to a Mass Market

03/05/2012 at 12:29 pm 1 comment

20120503-143254.jpg

Target is on the forefront of marketing when it comes to sustainability. With green commercial production and their ban on sand blasted jeans, Target is evolving the way they communicate with their consumers.

Focusing on social responsibility Target features brands like Method, Burt’s Bees and Yes To on their blog. These brands emphasize their actions; what they do rather than what they do not. Words like “anti” are left out and a more positive focus on the benefits of their products are highlighted.

Companies that feel the pressure of wanting to sell socially responsible products but worry about their sales falling short could take a cue from Target, who have hit the mark. To read the full story please click here.

20120503-133358.jpg

Advertisements

Entry filed under: Business, Cleantech, Environment, Recommended Reading, Social Responsibility, Sustainability. Tags: , , , , , , , , .

New CRAiLAR Facility: update in pictures Harvest Time

1 Comment Add your own

  • 1. ethicalethica  |  03/05/2012 at 4:44 pm

    I find this intriguing! I wasn’t aware that target was a proponent of these brands. I knew they sold a couple brands that seemed more environmental- but it’s rather surprising that it takes ‘reaching out’ in order to get these products in stores.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 113 other followers

Flickr Photos

Categories


%d bloggers like this: