Target Hits a Bullseye Introducing Sustainability to a Mass Market

03/05/2012 at 12:29 pm 1 comment


Target is on the forefront of marketing when it comes to sustainability. With green commercial production and their ban on sand blasted jeans, Target is evolving the way they communicate with their consumers.

Focusing on social responsibility Target features brands like Method, Burt’s Bees and Yes To on their blog. These brands emphasize their actions; what they do rather than what they do not. Words like “anti” are left out and a more positive focus on the benefits of their products are highlighted.

Companies that feel the pressure of wanting to sell socially responsible products but worry about their sales falling short could take a cue from Target, who have hit the mark. To read the full story please click here.


Entry filed under: Business, Cleantech, Environment, Recommended Reading, Social Responsibility, Sustainability. Tags: , , , , , , , , .

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1 Comment Add your own

  • 1. ethicalethica  |  03/05/2012 at 4:44 pm

    I find this intriguing! I wasn’t aware that target was a proponent of these brands. I knew they sold a couple brands that seemed more environmental- but it’s rather surprising that it takes ‘reaching out’ in order to get these products in stores.


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