Archive for May, 2012

Target Hits a Bullseye Introducing Sustainability to a Mass Market

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Target is on the forefront of marketing when it comes to sustainability. With green commercial production and their ban on sand blasted jeans, Target is evolving the way they communicate with their consumers.

Focusing on social responsibility Target features brands like Method, Burt’s Bees and Yes To on their blog. These brands emphasize their actions; what they do rather than what they do not. Words like “anti” are left out and a more positive focus on the benefits of their products are highlighted.

Companies that feel the pressure of wanting to sell socially responsible products but worry about their sales falling short could take a cue from Target, who have hit the mark. To read the full story please click here.

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03/05/2012 at 12:29 pm 1 comment

New CRAiLAR Facility: update in pictures

We’ve been working fervently at our new CRAiLAR facility in Pamplico, SC, since we announced signing the lease in March this year.   As one can imagine, it’s not overnight that you can repurpose a former spinning mill into a newly designed and engineered facility, but we’re doing just that. Engineering the blueprints and purchasing new equipment began a while ago, and now we’re very happy and extremely proud to put these months of planning and hard work into action.  We also thought it would be interesting to show everyone what we’re up to, keeping you updated on our activities and progress along the way.  It’s certainly turning out to be dusty, sweaty, exhausting work, but we’d have it no other way.  There’s nothing we like better than getting some dirt under our fingernails.

 

CRAiLAR’s new home in Pamplico, SC.

 

Our engineering partners hard at work finalizing plans and blueprints.

 

Stack plan for flax bales prior to processing.

 
Our building cleaned out, prepped and ready for construction.

 

We’re raising the roof, so the ceiling comes down first.

 

Adams Electrical on site to ensure we don’t zap ourselves!

 

The dust promises to only get heavier, please stay in touch and look out for further updates… next project: Harvest time.
Speak to you soon!
The CRAiLAR Team

02/05/2012 at 12:40 pm 2 comments

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