Corporate Eco Forum, The Nature Conservancy Release Report That Includes Naturally Advanced

24/06/2012 at 1:11 pm Leave a comment

We are always on the lookout for industry data that supports the value proposition of CRAiLAR, but are especially excited to be included in the newly released report, “The New Business Imperative: Valuing Natural Capital,” which reviews best practices of environmental stewardship by 24 global brands including Dell, Disney, Nike, Unilever, and, our longest-running partner, HanesBrands.

Broadly, the report outlines four main environmental and corporate benefits of conserving natural resources: 1) reduce risks, 2) cut costs, 3) enhance brand, and 4) fuel growth.

Announced with the Corporate Eco Forum and The Nature Conservancy at the September 2011 meeting of the Clinton Global Initiative, the report concludes with each of the 24 companies’ commitments to “demonstrate the need for business to protect and restore green infrastructure around the world including forests, fresh water and marine systems.”

In its commitment statement, HanesBrands, with which we announced a 10-year purchasing agreement in March 2011, outlined its approach to optimization of resources as it impacts Freshwater, Soil and Forests:

“HanesBrands is excited to introduce flax fiber to its product line, which we hope will not only provide a superior, natural product to our customers by enhancing wicking capabilities and durability when combined with cotton but also offer several ecological benefits including reduced pesticide use, lower water use, improved soil health and avoided deforestation.”


– Mike Faircloth, Chief Supply Chain Officer, HanesBrands Inc.

The 350-word statement goes on to outline HanesBrands’ commitment to working with NAT on manufacturing, agronomics, and industry adoption. Click here to view the full report.

 

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Entry filed under: Business, Cotton, Flax, Social Responsibility, Sustainability, Textiles. Tags: , , .

Trashing Textiles NAT Label Victory

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