Posts filed under ‘Organic Apparel’

NAT & Carhartt Enter Into Development Agreement For CRAiLAR Flax Fiber


Naturally Advanced Technologies announced today that it has entered into a short term CRAiLAR® Flax fiber development agreement with Carhartt beginning in September 2011 to support evaluation of processing CRAiLAR Flax fiber in premium grade work wear.  To read the full story click here.

03/10/2011 at 12:30 pm Leave a comment

The Flax Man

Be sure to check out our coverage in this month’s issue of Portland Monthly.

FLAX CLOTH might evoke visions of a hand-made Saturday Market tunic. But Ken Barker, former head of Adidas’ Portland-based apparel division, sees a large-scale opportunity in the flax-based textile fibers created by Naturally Advanced Technologies (NAT): a chance to save the world from cotton.

“Cotton is just about the most destructive crop on earth,” the 55-year-old, South Africa–born Barker says. “At Adidas, we looked at every sustainable fiber you can think of. Coconut. Banana. Seaweed. I thought, ‘This is the Holy Grail.’”

Click here to get the full story.

04/07/2011 at 7:20 am 2 comments

Shaping Sustainable Fashion

The production, use and eventual disposal of most clothing is environmentally damaging, and many fashion and textile designers are becoming keen to employ more sustainable strategies in their work.  Shaping Sustainable Fashion provides a practical guide to the ways in which designers are creating fashion with less waste and greater durability.

Based on the results of extensive research into lifecycle approaches to sustainable fashion, the book is divided into four sections:

  • Source explores the motivations for the selection of materials for fashion garments and suggests that garments can be made from materials that also assist in the management of textile waste.
  • Make discusses the differing approaches to the design and manufacture of sustainable fashion garments that can also provide the opportunity for waste control and minimization.
  • Use explores schemes that encourage the consumer to engage in slow fashion consumption.
  • Last examines alternative solutions to the predictable fate of most garments – landfill.

Illustrated throughout with case studies of best practice from international designers and fashion labels and written in a practical, accessible style, this is a must-have guide for fashion and textile designers and students in their areas.

23/06/2011 at 8:56 am 1 comment

Los Angeles Times Covers the Benefits of CRAiLAR

This past weekend, the Los Angeles Times did a three-part feature on cotton and alternative fibres.  We were included in one of the three stories.  Have a read to find out what they have to say about CRAiLAR and other various fibres such as tencel, hemp and bamboo.

Much as they’re trumpeted by so-called eco-designers, plant-based alternatives to cotton are a minuscule piece of the fashion puzzle. Dwarfed by cotton and synthetics such as polyester, spandex and rayon, textiles made from flax, wood pulp, hemp and bamboo make up less than 2% of the market. But that percentage is growing due to consumer and corporate demand, as well as technological advancements that make natural fibers easier to transform into wearable fabrics.

To get the full story, click on the link below.

Beyond Cotton:  Which Alternative Fabrics are Eco Friendly?

Fabrics at a Glance

Cotton That’s Kinder to the Planet

21/06/2011 at 6:48 am Leave a comment

NAT Enters Into Development Agreement with Cintas Corporation

Today we are pleased to announce that we have entered into a short-term CRAiLAR® Flax fibre development agreement with Cintas Corporation  beginning June 2011 to support evaluation of processing CRAiLAR flax fibre in corporate identity uniform programs.

“Cintas is the leading uniform brand in the U.S. and we are looking forward to supporting their manufacturing processes,” said Ken Barker, CEO of NAT.  “This agreement is further validation that NAT promises a significant impact for global corporations from both a sustainability and performance standpoint.  We look forward to showing Cintas how CRAiLAR can perform across its product categories.”

Based on previous testing, we expect CRAiLAR Flax fibre to deliver increased durability and longevity to the uniform market due to the tensile strength of CRAiLAR. In addition, CRAiLAR’s ability to wick moisture should provide users of Cintas uniforms a more comfortable uniform to wear in hot summer months.

 Since March, we have announced a 10-year purchasing agreement with Hanesbrands, along with development agreements with Georgia-Pacific and Levi’s.  Hanes represented the first commercialization agreement for our CRAiLAR flax fibre.  We anticipate further marketing plans for Hanes to be announced later this year.

 About Cintas:

Headquartered in Cincinnati, Ohio, Cintas Corporation (NASDAQ: CTAS) provides highly specialized services to businesses of all types.  Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 800,000 businesses.  Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS, and is a component of the Standard & Poor’s 500 Index.


07/06/2011 at 5:53 am Leave a comment

Win 2 Tickets to the EPIC Sustainable Living Expo!

EPIC: The Vancouver Sun Sustainable Living Expo is a solutions-based, family-oriented event designed to educate, entertain and immerse the public in all things “green”.  EPIC is about doing what you can, when you can…all you need is a little education and inspiration, and EPIC has lots of both!  Join us for this three-day celebration of earth-friendly living and surround yourself with truly inspirational people, innovative ideas, and environmentally-responsible products.

EPIC attracts a diverse range of 300 companies who focus on social and ecological sustainability, allowing some 17 000+ visitors to learn from top eco-educators and make choices that help sustain their lifestyles, while leaving a softer footprint on earth.  EPIC features the latest eco-trends in: Business & Technology, Community, Fashion, Food & Beverage, Health & Beauty, Home & Garden, Leisure, and Transportation.

The Main Stage features presentations by experts in everything from green weddings to eco-friendly home renovations, to traveling with a lighter footprint.  Also, there are fashion shows throughout the weekend, featuring the latest in sustainable style.

Come to EPIC 2011 and…

  • Discover which companies are leading the change and producing earth-friendly products that don’t compromise style and function.
  • Learn how to make sound choices when you shop for products and services that are better for the environment.
  • See leading experts on the EPIC Main Stage and learn how simple choices in your day-to-day life can make a significant impact on your health, your community and your environment.
  • Find out how and where to buy these products and learn what makes them different.

Enter for your chance to win 2 tickets  – see details below!

Visit our website to find out what company we recently entered into a fibre development agreement with.  When you’ve found the answer, post it on our Twitter page.  Your name will then be entered for a chance to win.  Draw results will be announced by 3pm today and then available for pick up at our downtown office anytime between 9am and 2pm tomorrow……just in time for the show!


12/05/2011 at 9:06 am Leave a comment

Buy a Song, Better the Environment

Patagonia, the California-based outdoor clothing company,  announced the launch of a new music initiative, and is partnering with like-minded musicians such as Bonnie Raitt, Jack Johnson and Zac Brown Band.

The new program is called Patagonia Music and will offer exclusive tracks through iTunes that will help support various environmental groups.

In a press release, Patagonia states their program will be “perpetually evolving” and the company hopes it will bring about a greater dialogue between environmentally-conscious fans and artists.

In the first volume, called Patagonia Music Collective, Vol. 1, Patagonia has put together a compilation including live versions of Bonnie Raitt and Jon Cleary’s “So Damn Good,” Zac Brown Band’s “Cold Hearted,” Jack Johnson’s “To The Sea,” as well new recordings by Ben Sollee, Abigail Washburn, and Blitzen Trapper.  Each of the 11 tracks on the compilation are being sold through iTunes for 99 cents.

Each artist chooses a different environmental group to benefit.  Zac Brown Band will benefit Urban Farming, while Johnson’s track will support the Kōkua Hawai’i Foundation.

With Volume 2 boasting tracks from Pearl Jam, Ziggy Marley, and Ra Ra Riot among others, Patagonia’s music initiative succeeds in bringing together a broad range of talented artists under one common cause.

17/03/2011 at 6:30 am Leave a comment

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