Posts filed under ‘Recommended Reading’

NAT to host Farm Day!

This coming Tuesday, May 15th, Naturally Advanced will be hosting CRAiLAR’s Farm Day.  Held at the Pee Dee Research Center, our fiber flax cropping demo will feature demonstrations including planting, seeding, mowing, raking/tedding and baling.

Growers will be learning more about the production of Fiber Flax.  The Naturally Advanced Technologies management team will be there to tell the CRAiLAR story, answer questions, to discuss the unique double cropping opportunity and best practices.

Grow with us!

11/05/2012 at 12:40 pm Leave a comment

NAT and Lenzing Fibers enter into Joint Development Agreement

 Naturally Advanced Technologies and the Austria based company, Lenzing Fibers, the world wide leader in cellulosic man made fibres, have entered into a joint agreement.  NAT’s CRAiLAR Flax is to be blended with the Lenzing Fibers TENCEL® and Lenzing Modal®.

“This is an important development for CRAiLAR Flax in that, to-date, both of our commercial and exploratory partnership agreements have been focused on how CRAiLAR can blend at varying levels with natural fibers for apparel, home and industrial applications,” said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies. “With Lenzing, we can now evaluate the opportunity to expand the host fibers with which CRAiLAR can blend to identify new performance attributes, applications and industries. This is truly a new frontier for the future of our natural fibers, and working with the global leader Lenzing creates a very powerful industry platform in both sustainability and performance. This partnership will have applications in industry sectors where polyester fibers have been the norm, in addition to our existing applications as a sustainable complement to cotton.”

Lenzing, the only company worldwide to house the manufacturing of each of these three manmade cellulosic fiber generations on an industrial scale, recently released its eco MicroModal® fiber at Paris Fashion Week in February 2012.   Shortly following, Lenzing announced a record-setting year at the company with double-digit growth in sales and profits.

“With CRAiLAR Flax and the applications that we have discussed to date, we look forward to taking advantage of its unique attributes, and to extending the range of products we can introduce with CRAiLAR Flax to our global brand partners,” said Peter Bartsch, Head of Marketing Apparel.

The agreement, signed April 24, calls for CRAiLAR to be evaluated according to specifications for any of Lenzing’s cellulosic fiber categories.  Lenzing is a pioneer in global fiber markets dating back nearly 75 years.  Its raw material for fibers is wood, which is the basis for producing dissolving pulp subsequently processed into cellulose fibers. Its commitment to the principles of sustainability has led Lenzing to be recognized for setting some of the highest environmental standards in the industry.  To read the full press release please click here.

10/05/2012 at 10:00 am Leave a comment

Target Hits a Bullseye Introducing Sustainability to a Mass Market

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Target is on the forefront of marketing when it comes to sustainability. With green commercial production and their ban on sand blasted jeans, Target is evolving the way they communicate with their consumers.

Focusing on social responsibility Target features brands like Method, Burt’s Bees and Yes To on their blog. These brands emphasize their actions; what they do rather than what they do not. Words like “anti” are left out and a more positive focus on the benefits of their products are highlighted.

Companies that feel the pressure of wanting to sell socially responsible products but worry about their sales falling short could take a cue from Target, who have hit the mark. To read the full story please click here.

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03/05/2012 at 12:29 pm 1 comment

NAT’S CRAiLAR Flax Earns 100% USDA Certified Biobased Product Label

Naturally Advanced Technologies’ CRAiLAR Flax fibre has earned the USDA’s certified Biobased Product Label.

 “This is an important distinction for CRAiLAR Flax fiber and our partner brands who use it,” said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies.  Consumers may feel secure in making well founded purchasing decisions considering all biobased amount claims are verified by independent labs and monitored by the USDA.  The USDA BioPreffered Program was created in 2002.

The program’s purpose is to increase the purchase and use of biobased products.  The  “USDA Certified Biobased Product” label assures the consumer that the USDA and Federal government stand behind the claims of the vendor and that the product or packaging contains biological ingredients.  Every product that has the “USDA Certitied Biopreferred” label has been submitted to the USDA for testing prior to approval. CRAiLAR is planning to feature the “Biopreffered Label” on certified products and available for consumers on a case-by-case basis at the discretion of partner brands.

Ken Barker, CEO adds to that, “Alongside the performance attributes we have uncovered across product categories, it further shapes the story that our partners can articulate to consumers, and provides another layer of assurance that the product ingredients are shaped by sunlight, rainfall, and low-touch inputs.”  To read the full press release please click here.

20/04/2012 at 12:33 pm Leave a comment

7 sustainable luxury brands making eco-friendly fashion

Photograph by Jean-Claude Lussier

This month, Elle Canada features seven designers that are making major strides in eco-conscious fashion.  With out minimising the incredible progress brands like Toms and Threads of Change have made for sustainable clothing, these designers are taking what could be a passing trend and making sustainable fashion timeless. VBH Animal Bags, toted by some of the top celebrities, well known for using exotic leather from crocodile or ostrich skin, are coming out with a completely animal-free line of bags.  The first bag will be available this season.  The VBH Brera, the most popular bag in their roster, has been reworked and hand-crafted by artisans in Florence from quilted black ecopelle – a manmade alternative to leather.  When it comes to shoes, materials like  discarded tilapia-skin, cork and raffia are the last you’d expect designer, Manolo Blahnik to use but that is exactly what he’s done.  Partnering with Marcia Patmos (formerly of Lutz & Patmos), he has released a full line of eco-friendly footwear.  The most innovative of the seven has to be Belgian, Bruno Pieters, whose new initiative Honesty truly embodies the definition of the word.  His line of men and women’s clothing which sources recycled, vegan-friendly and sustainable fibres, zippers, buttons and thread exposes the production process for the buyer.  Every garment’s information label will contain a full break down from raw material to finished product and the processes used.  This is an exciting prospect for CRAiLAR and our flax fiber if this were to catch on in the industry.  The price information tag will detail the cost per meter of fabric, how much was ordered and used, how much labor was involved, what the mark-up was, and how the profit was used.  Yves Saint Laurent once said “fashions fade, style is eternal.”  If greener fashion choices offer the same luxury and style that their regular counterparts do hopefully eco-friendly fashion will become less of a current statement and more of a lasting impression.  To read the full story click here.

02/04/2012 at 2:07 pm 1 comment

10 Cleantech Leaders to Watch

Portland Business Journal/Sustainable Business Oregon found 10 cleantech leaders to watch.  Featured is our CEO, Ken Barker and nine other leaders who showcase the potential for the sector and will be making waves in the coming months.  Check them out here.

 

26/03/2012 at 9:31 am Leave a comment

Just When You Thought These Retailers Were Safe

Just when it seemed as if the price of cotton was heading down and clothing retailers could get back to the important business of style rather than the tedious business of product costs, India goes and drops the hammer on the cotton market. On Monday, the Indian government announced that it will immediately and indefinitely ban all cotton exports, including shipments that had already been scheduled but not yet shipped.

Not this again
Around this time last year, clothing retailers were struggling to survive after the price of cotton had nearly tripled in just one year. Despite a long drought in Texas, where much of the United States’ cotton is grown, prices fell by more than 50% throughout the year. The United States is the world’s biggest cotton exporter, but the trouble here was outweighed by what is projected to be a record harvest in Australia and softening global demand.  To read the full story click here.

12/03/2012 at 1:07 pm Leave a comment

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