Posts tagged ‘Crailar’
CRAILAR.COM SETS STAGE FOR NATURALLY ADVANCED TECHNOLOGIES’ INTRODUCTION OF CRAiLAR FLAX FIBER TO WORLDWIDE CONSUMERS
NAT announced this morning that it has launched its newly-created principal web property, Crailar.com. The site moves the Company’s external brand focus toward its featured product, CRAiLAR Flax Fiber, and aims to speak to consumers, growers, partner brands, and investors. Portland, Ore.-based Sticky Co., a multi-disciplinary design studio with a focus on interactive and motion media, executed the creative on the project. To read the full press release click here.
Naturally Advanced Technologies Inc. announced Monday that the Federal Trade Commission will allow the company to label products made with its fiber as “flax” rather than “linen.”
The distinction is important for the company, which keeps its executive offices in Portland, as it pursues a retail strategy with partners including HanesBrands, Target and Levi Strauss & Co., some of the brands that are evaluating or using Naturally Advanced’s flax-based Crailar fiber. To read the full story click here.
USAgain (pronounced “use-again”) has released an info-graphic illustrating how many pounds of textiles Americans trash every year. Pulling information from the EPA as well as running a 1,500 people survey, the green for-profit enterprise claims that 11 million tons of clothing end up in landfills each year. The recycling firm works to reduce textile waste by providing thousands of convenient locations across the US where we can drop off our gently used clothes and shoes any time of the day, any day of the year. By putting them back in the use cycle we conserve precious natural resources, prevent greenhouse gas emissions and save landfill space. We at CRAiLAR think it’s not only important that we make a concerted effort to recycle our fashion by-products but also that we buy clothing that is sourced and manufactured sustainably.
While many of you out there may see this type of activity on your local fields fairly regularly, trust us, it’s not flax that is being baled up. The CRAiLAR team is happy to see our flax which was harvested a few short weeks ago, get baled up, sorted and prepared to be picked up for delivery to our Pamplico facility. While the baling is taken care of with some very large machinery and talented operators, the logistics of getting the bales lined up, placed on the flatbeds, tied down and delivered is no small feat. Thanks to everyone for all your continued effort!
Field Day went off without a hitch! Lucky for us, the weather cooperated and everyone had a great day out. An introductory meeting was held after the guests arrived at the Pee Dee Research Center.
With Dr. Roy Dodd as the Master of Ceremonies, our distinguished guests were introduced as they spoke and addressed the crowd. A grower’s guide was provided to all attendees and naturally allowed to ask questions along the way. An introduction to CRAiLAR and flax was provided along with an explanation of the field display. Guests were then shuttled to the field to see flax in various stages of growth and harvest along with the support equipment. Equipment representatives were available to answer any questions about machine settings & functions.
A big thank you goes out to everyone who came by to learn more about CRAiLAR and flax, share experiences from the past season, and prepare for the upcoming fall planting. Our informative afternoon was capped off with a delicious dinner, catered by Roger’s Bar B Que. Thank you for the great food and generous hospitality!