Posts tagged ‘Flax’

CRAILAR.COM LAUNCHES

CRAILAR.COM SETS STAGE FOR NATURALLY ADVANCED TECHNOLOGIES’ INTRODUCTION OF CRAiLAR FLAX FIBER TO WORLDWIDE CONSUMERS

NAT announced this morning that it has launched  its newly-created principal web property, Crailar.com. The site moves the Company’s external brand focus toward its featured product, CRAiLAR Flax Fiber, and aims to speak to consumers, growers, partner brands, and investors.  Portland, Ore.-based Sticky Co., a multi-disciplinary design studio with a focus on interactive and motion media, executed the creative on the project.  To read the full press release click here.

12/07/2012 at 12:27 pm Leave a comment

NAT Label Victory

Naturally Advanced Technologies Inc. announced Monday that the Federal Trade Commission will allow the company to label products made with its fiber as “flax” rather than “linen.”

The distinction is important for the company, which keeps its executive offices in Portland, as it pursues a retail strategy with partners including HanesBrands, Target and Levi Strauss & Co., some of the brands that are evaluating or using Naturally Advanced’s flax-based Crailar fiber.  To read the full story click here.

10/07/2012 at 1:34 pm Leave a comment

Pick up & Delivery

As we mentioned in our post about baling, the first deliveries to our new facility in Pamplico were literally hours later.  Once the flax has been baled we pick them up and take delivery.  The round bales weigh in at a very respectable 1000lbs each.  Notice the attention the teams are putting into tying down, checking in, and building the bale pyramids. We check in all of the bales with UPC labels, so we can trace where all of our feedstock is coming from, and of course that no bale goes missing.

 

The first bales of flax arrive at the Pamplico facility.

Checking in the bales.

A half ton each.

Keep ’em coming!

Tons of straw on every delivery

Neat, tidy and fast delivery

Stacks of flax

Stay tuned for more updates,
The CRAiLAR Team

 

03/06/2012 at 4:47 pm Leave a comment

Baling in South Carolina

While many of you out there may see this type of activity on your local fields fairly regularly, trust us, it’s not flax that is being baled up.  The CRAiLAR team is happy to see our flax which was harvested a few short weeks ago, get baled up, sorted and prepared to be picked up for delivery to our Pamplico facility.  While the baling is taken care of with some very large machinery and talented operators, the logistics of getting the bales lined up, placed on the flatbeds, tied down and delivered is no small feat.  Thanks to everyone for all your continued effort!

Lining up and arranging the bales

Neat and orderly

Another snap of a field ready to be moved out

No less impressive, square bales in the barn, ready to go

All of this hard work just continues.  Updates on the delivery coming, stay tuned!

 

The CRAiLAR Team

 

03/06/2012 at 8:58 am Leave a comment

Field Day Update

Field Day went off without a hitch!  Lucky for us, the weather cooperated and everyone had a great day out.  An introductory meeting was held after the guests arrived at the Pee Dee Research Center.

With Dr. Roy Dodd as the Master of Ceremonies, our distinguished guests were introduced as they spoke and addressed the crowd.  A grower’s guide was provided to all attendees and naturally allowed to ask questions along the way.  An introduction to CRAiLAR and flax was provided along with an explanation of the field display.  Guests were then shuttled to the field to see flax in various stages of growth and harvest along with the support equipment. Equipment representatives were available to answer any questions about machine settings & functions.

A big thank you goes out to everyone who came by to learn more about CRAiLAR and flax, share experiences from the past season, and prepare for the upcoming fall planting.  Our informative afternoon was capped off with a delicious dinner, catered by Roger’s Bar B Que.  Thank you for the great food and generous hospitality!

Clemson’s Pee Dee Center

The Pee Dee Center Grounds.

 Guests arrive and check out what’s happening at the CRAiLAR booth.

Guests listening intently to updates from the CRAiLAR Team.

Guests are shuttled out to the various flax fields.

Up close and personal with the recently harvested flax straw.

Machinery needed for the season.

Guests taking in the equipment presentations.

Guests lining up to enjoy Roger’s delicious bar-b-que.

Talk to you soon!
The CRAiLAR TEAM

21/05/2012 at 11:19 am Leave a comment

NAT to host Farm Day!

This coming Tuesday, May 15th, Naturally Advanced will be hosting CRAiLAR’s Farm Day.  Held at the Pee Dee Research Center, our fiber flax cropping demo will feature demonstrations including planting, seeding, mowing, raking/tedding and baling.

Growers will be learning more about the production of Fiber Flax.  The Naturally Advanced Technologies management team will be there to tell the CRAiLAR story, answer questions, to discuss the unique double cropping opportunity and best practices.

Grow with us!

11/05/2012 at 12:40 pm Leave a comment

NAT and Lenzing Fibers enter into Joint Development Agreement

 Naturally Advanced Technologies and the Austria based company, Lenzing Fibers, the world wide leader in cellulosic man made fibres, have entered into a joint agreement.  NAT’s CRAiLAR Flax is to be blended with the Lenzing Fibers TENCEL® and Lenzing Modal®.

“This is an important development for CRAiLAR Flax in that, to-date, both of our commercial and exploratory partnership agreements have been focused on how CRAiLAR can blend at varying levels with natural fibers for apparel, home and industrial applications,” said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies. “With Lenzing, we can now evaluate the opportunity to expand the host fibers with which CRAiLAR can blend to identify new performance attributes, applications and industries. This is truly a new frontier for the future of our natural fibers, and working with the global leader Lenzing creates a very powerful industry platform in both sustainability and performance. This partnership will have applications in industry sectors where polyester fibers have been the norm, in addition to our existing applications as a sustainable complement to cotton.”

Lenzing, the only company worldwide to house the manufacturing of each of these three manmade cellulosic fiber generations on an industrial scale, recently released its eco MicroModal® fiber at Paris Fashion Week in February 2012.   Shortly following, Lenzing announced a record-setting year at the company with double-digit growth in sales and profits.

“With CRAiLAR Flax and the applications that we have discussed to date, we look forward to taking advantage of its unique attributes, and to extending the range of products we can introduce with CRAiLAR Flax to our global brand partners,” said Peter Bartsch, Head of Marketing Apparel.

The agreement, signed April 24, calls for CRAiLAR to be evaluated according to specifications for any of Lenzing’s cellulosic fiber categories.  Lenzing is a pioneer in global fiber markets dating back nearly 75 years.  Its raw material for fibers is wood, which is the basis for producing dissolving pulp subsequently processed into cellulose fibers. Its commitment to the principles of sustainability has led Lenzing to be recognized for setting some of the highest environmental standards in the industry.  To read the full press release please click here.

10/05/2012 at 10:00 am Leave a comment

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