Posts tagged ‘Ken Barker’
This morning, Naturally Advanced Technologies announced it has signed an exclusive deal with national retail giant Target. Target and its vendors will be working with CRAiLAR Flax fiber to evaluate its uses in a number of domestic textile categories including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows, towels and more.
Ken Barker, CEO of Naturally Advanced Technologies, commented on the partnership agreement, which begins December 1, 2011, “Target represents a best-in-class partner for CRAiLAR in the domestic textiles category. Also the fiber’s performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target’s sustainability efforts.”
Target’s commitment to environmental sustainability is a focused effort in its Here for Good campaign. With an entire website dedicated to the far reaching initiative, Target focuses on improving communities, health, education and the environment.
This afternoon, Naturally Advanced Technologies will be hosting a corporate update at 1:30 pm PDT, 4:30 PM EDT. A verbal presentation on recent corporate developments will be followed by a question and answer session led by Chief Executive Officer, Ken Barker. Participants may join the call via telephone by dialing 888-312-3047, or 719-457-1529 for international callers at least 5-10 minutes before the presentation start time. A webcast will also be featured on the company website’s investor page.
We’re very excited to share a recent profile of NAT CEO Ken Barker in Toronto’s Financial Post. In the story, reporter John Shmuel discusses the way Ken’s vision of how an organic cotton alternative could penetrate more industries than apparel has helped NAT land some significant partnerships with global brands such as HanesBrands and Levi Strauss & Co. “There isn’t a category or industry we’re not engaged in,” Ken is quoted as saying in the article. “We have the first viable alternative to cotton, and we’re making sure everyone knows that.” Read the entire profile, including Ken’s tips for successful partnerships, read the full story here.