Posts tagged ‘Ken Barker’

NAT and Lenzing Fibers enter into Joint Development Agreement

 Naturally Advanced Technologies and the Austria based company, Lenzing Fibers, the world wide leader in cellulosic man made fibres, have entered into a joint agreement.  NAT’s CRAiLAR Flax is to be blended with the Lenzing Fibers TENCEL® and Lenzing Modal®.

“This is an important development for CRAiLAR Flax in that, to-date, both of our commercial and exploratory partnership agreements have been focused on how CRAiLAR can blend at varying levels with natural fibers for apparel, home and industrial applications,” said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies. “With Lenzing, we can now evaluate the opportunity to expand the host fibers with which CRAiLAR can blend to identify new performance attributes, applications and industries. This is truly a new frontier for the future of our natural fibers, and working with the global leader Lenzing creates a very powerful industry platform in both sustainability and performance. This partnership will have applications in industry sectors where polyester fibers have been the norm, in addition to our existing applications as a sustainable complement to cotton.”

Lenzing, the only company worldwide to house the manufacturing of each of these three manmade cellulosic fiber generations on an industrial scale, recently released its eco MicroModal® fiber at Paris Fashion Week in February 2012.   Shortly following, Lenzing announced a record-setting year at the company with double-digit growth in sales and profits.

“With CRAiLAR Flax and the applications that we have discussed to date, we look forward to taking advantage of its unique attributes, and to extending the range of products we can introduce with CRAiLAR Flax to our global brand partners,” said Peter Bartsch, Head of Marketing Apparel.

The agreement, signed April 24, calls for CRAiLAR to be evaluated according to specifications for any of Lenzing’s cellulosic fiber categories.  Lenzing is a pioneer in global fiber markets dating back nearly 75 years.  Its raw material for fibers is wood, which is the basis for producing dissolving pulp subsequently processed into cellulose fibers. Its commitment to the principles of sustainability has led Lenzing to be recognized for setting some of the highest environmental standards in the industry.  To read the full press release please click here.

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10/05/2012 at 10:00 am Leave a comment

NAT’S CRAiLAR Flax Earns 100% USDA Certified Biobased Product Label

Naturally Advanced Technologies’ CRAiLAR Flax fibre has earned the USDA’s certified Biobased Product Label.

 “This is an important distinction for CRAiLAR Flax fiber and our partner brands who use it,” said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies.  Consumers may feel secure in making well founded purchasing decisions considering all biobased amount claims are verified by independent labs and monitored by the USDA.  The USDA BioPreffered Program was created in 2002.

The program’s purpose is to increase the purchase and use of biobased products.  The  “USDA Certified Biobased Product” label assures the consumer that the USDA and Federal government stand behind the claims of the vendor and that the product or packaging contains biological ingredients.  Every product that has the “USDA Certitied Biopreferred” label has been submitted to the USDA for testing prior to approval. CRAiLAR is planning to feature the “Biopreffered Label” on certified products and available for consumers on a case-by-case basis at the discretion of partner brands.

Ken Barker, CEO adds to that, “Alongside the performance attributes we have uncovered across product categories, it further shapes the story that our partners can articulate to consumers, and provides another layer of assurance that the product ingredients are shaped by sunlight, rainfall, and low-touch inputs.”  To read the full press release please click here.

20/04/2012 at 12:33 pm Leave a comment

Target & NAT Sign Two Year Agreement

This morning, Naturally Advanced Technologies announced it has signed an exclusive deal with national retail giant Target.  Target and its vendors will be working with CRAiLAR Flax fiber to evaluate its uses in a number of domestic textile categories including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows, towels and more.

Ken Barker, CEO of Naturally Advanced Technologies, commented on the partnership agreement, which begins December 1, 2011, “Target represents a best-in-class partner for CRAiLAR in the domestic textiles category. Also the fiber’s performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target’s sustainability efforts.”

Target’s commitment to environmental sustainability is a focused effort in its Here for Good campaign.  With an entire website dedicated to the far reaching initiative, Target focuses on improving communities, health, education and the environment.

01/12/2011 at 11:55 am 1 comment

NAT hosts Corporate Update Call

This afternoon, Naturally Advanced Technologies will be hosting a corporate update at 1:30 pm PDT, 4:30 PM EDT.  A verbal presentation on recent corporate developments will be followed by a question and answer session led by Chief Executive Officer, Ken Barker.    Participants may join the call via telephone by dialing 888-312-3047, or 719-457-1529 for international callers at least 5-10 minutes before the presentation start time.  A webcast will also be featured on the company website’s investor page.

01/12/2011 at 10:47 am Leave a comment

NAT CEO Ken Barker Profiled in Financial Post

Photography by Darryl James / Financial Post Magazine

We’re very excited to share a recent profile of NAT CEO Ken Barker in Toronto’s Financial Post. In the story, reporter John Shmuel discusses the way Ken’s vision of how an organic cotton alternative could penetrate more industries than apparel has helped NAT land some significant partnerships with global brands such as HanesBrands and Levi Strauss & Co.  “There isn’t a category or industry we’re not engaged in,” Ken is quoted as saying in the article. “We have the first viable alternative to cotton, and we’re making sure everyone knows that.” Read the entire profile, including Ken’s tips for successful partnerships, read the full story here.

03/10/2011 at 12:10 pm Leave a comment

The Flax Man

Be sure to check out our coverage in this month’s issue of Portland Monthly.

FLAX CLOTH might evoke visions of a hand-made Saturday Market tunic. But Ken Barker, former head of Adidas’ Portland-based apparel division, sees a large-scale opportunity in the flax-based textile fibers created by Naturally Advanced Technologies (NAT): a chance to save the world from cotton.

“Cotton is just about the most destructive crop on earth,” the 55-year-old, South Africa–born Barker says. “At Adidas, we looked at every sustainable fiber you can think of. Coconut. Banana. Seaweed. I thought, ‘This is the Holy Grail.’”

Click here to get the full story.

04/07/2011 at 7:20 am 2 comments

NAT Featured in Oregon Business

Ken Barker, CEO of Naturally Advanced Technologies.

Be sure to check out the great coverage in this months issue of Oregon Business.  Learn more about our company’s history, where we’re at now and our big plans for the future.

Click here to read the full story.

24/05/2011 at 6:05 am Leave a comment

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