Posts tagged ‘Levi Strauss & Co.’

NAT Label Victory

Naturally Advanced Technologies Inc. announced Monday that the Federal Trade Commission will allow the company to label products made with its fiber as “flax” rather than “linen.”

The distinction is important for the company, which keeps its executive offices in Portland, as it pursues a retail strategy with partners including HanesBrands, Target and Levi Strauss & Co., some of the brands that are evaluating or using Naturally Advanced’s flax-based Crailar fiber.  To read the full story click here.

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10/07/2012 at 1:34 pm Leave a comment

The Oregonian; NAT officials say their fiber could change apparel production

Ken Barker hands over a piece of cardboard with fabric swatches attached.

Barker is delivering his feel test, challenging his subject to detect the difference between cotton-only pieces and those with a combination of cotton and “Crailar,” a fiber derived from flax stalks.

Barker, chief executive of Naturally Advanced Technologies Inc., the makers of Crailar, has touted the fiber’s benefits to provide protection against volatile cotton prices. Crailer also has a much smaller ecological footprint than cotton’s, his company’s research shows.

And Oregon — from the company’s Lake Oswego-based managers to Willamette Valley farmers — are expected to play a key role in growing Crailar from seedling concept to harvested game-changer.

Barker has convinced the likes of Target Corp., Levi Strauss & Co., HanesBrands and Carhartt that Crailar could make a difference in production of fabrics and apparel.

Crailar has partnered with those companies and others to produce or test Crailar for a variety of products. Naturally Advanced announced Thursday that Target has entered a development and supply agreement to evaluate Crailar in the retailer’s domestic textiles category such as table linens, window treatments and towels.  To read the full story click here.

02/12/2011 at 10:48 am Leave a comment

NAT CEO Ken Barker Profiled in Financial Post

Photography by Darryl James / Financial Post Magazine

We’re very excited to share a recent profile of NAT CEO Ken Barker in Toronto’s Financial Post. In the story, reporter John Shmuel discusses the way Ken’s vision of how an organic cotton alternative could penetrate more industries than apparel has helped NAT land some significant partnerships with global brands such as HanesBrands and Levi Strauss & Co.  “There isn’t a category or industry we’re not engaged in,” Ken is quoted as saying in the article. “We have the first viable alternative to cotton, and we’re making sure everyone knows that.” Read the entire profile, including Ken’s tips for successful partnerships, read the full story here.

03/10/2011 at 12:10 pm Leave a comment


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