Posts tagged ‘Naturally Advanced Technologies’
CRAILAR.COM SETS STAGE FOR NATURALLY ADVANCED TECHNOLOGIES’ INTRODUCTION OF CRAiLAR FLAX FIBER TO WORLDWIDE CONSUMERS
NAT announced this morning that it has launched its newly-created principal web property, Crailar.com. The site moves the Company’s external brand focus toward its featured product, CRAiLAR Flax Fiber, and aims to speak to consumers, growers, partner brands, and investors. Portland, Ore.-based Sticky Co., a multi-disciplinary design studio with a focus on interactive and motion media, executed the creative on the project. To read the full press release click here.
Naturally Advanced Technologies Inc. announced Monday that the Federal Trade Commission will allow the company to label products made with its fiber as “flax” rather than “linen.”
The distinction is important for the company, which keeps its executive offices in Portland, as it pursues a retail strategy with partners including HanesBrands, Target and Levi Strauss & Co., some of the brands that are evaluating or using Naturally Advanced’s flax-based Crailar fiber. To read the full story click here.
Patagonia started The Footprint Chronicles in 2007 back when “corporate transparency” was not a buzz word. Not entirely sure where The Chronicles would lead them they began with the notion that if the information they were receiving had them squirming in their seats they were probably on the right track. Taking a close and personal look at their suppliers and manufacturers Patagonia has invested time, money and their employees into creating the most sustainable and eco-conscientious products for their consumers. Something the industry now likes to call corporate responsibility.
They have since added to and expanded their transparency. A global supply map displays the location of Patagonia’s material sourcing. They even have a reference library which holds all information on the textiles they use, the treatments they go through and the processes as well. With everything from paper use to compostability, Patagonia dedicates itself to leaving nature as uninterrupted as possible and rather themselves exposes the deepest roots of their corporation. As stated in The Footprint Chronicles mission statement we couldn’t agree more that when one company can reduce or eliminate a harm, other businesses will be eager to follow suit.
Naturally Advanced Technologies and the Austria based company, Lenzing Fibers, the world wide leader in cellulosic man made fibres, have entered into a joint agreement. NAT’s CRAiLAR Flax is to be blended with the Lenzing Fibers TENCEL® and Lenzing Modal®.
“This is an important development for CRAiLAR Flax in that, to-date, both of our commercial and exploratory partnership agreements have been focused on how CRAiLAR can blend at varying levels with natural fibers for apparel, home and industrial applications,” said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies. “With Lenzing, we can now evaluate the opportunity to expand the host fibers with which CRAiLAR can blend to identify new performance attributes, applications and industries. This is truly a new frontier for the future of our natural fibers, and working with the global leader Lenzing creates a very powerful industry platform in both sustainability and performance. This partnership will have applications in industry sectors where polyester fibers have been the norm, in addition to our existing applications as a sustainable complement to cotton.”
Lenzing, the only company worldwide to house the manufacturing of each of these three manmade cellulosic fiber generations on an industrial scale, recently released its eco MicroModal® fiber at Paris Fashion Week in February 2012. Shortly following, Lenzing announced a record-setting year at the company with double-digit growth in sales and profits.
“With CRAiLAR Flax and the applications that we have discussed to date, we look forward to taking advantage of its unique attributes, and to extending the range of products we can introduce with CRAiLAR Flax to our global brand partners,” said Peter Bartsch, Head of Marketing Apparel.
The agreement, signed April 24, calls for CRAiLAR to be evaluated according to specifications for any of Lenzing’s cellulosic fiber categories. Lenzing is a pioneer in global fiber markets dating back nearly 75 years. Its raw material for fibers is wood, which is the basis for producing dissolving pulp subsequently processed into cellulose fibers. Its commitment to the principles of sustainability has led Lenzing to be recognized for setting some of the highest environmental standards in the industry. To read the full press release please click here.
As mentioned Wednesday this week, we would like to keep you updated on how things are going with the flax harvest this spring. At the risk of sounding a bit smug, we can confidently say that our efforts are bearing fruit, seed and straw in our case.
We have been working on growth trials, trying various strains of flax from around the world, and testing the fields for a few seasons, and we are getting very close to harvest in South Carolina. Winter growing is a bit of a challenge but flax is proving itself to be a very robust and hardy plant.
Speak to you soon!
The CRAiLAR Team
Adams Electrical on site to ensure we don’t zap ourselves!