Target Hits a Bullseye Introducing Sustainability to a Mass Market

Target is on the forefront of marketing when it comes to sustainability. With green commercial production and their ban on sand blasted jeans, Target is evolving the way they communicate with their consumers.

Focusing on social responsibility Target features brands like Method, Burt’s Bees and Yes To on their blog. These brands emphasize their actions; what they do rather than what they do not. Words like “anti” are left out and a more positive focus on the benefits of their products are highlighted.

Companies that feel the pressure of wanting to sell socially responsible products but worry about their sales falling short could take a cue from Target, who have hit the mark. To read the full story please click here.