Posts tagged ‘Social Responsibility’
Target is on the forefront of marketing when it comes to sustainability. With green commercial production and their ban on sand blasted jeans, Target is evolving the way they communicate with their consumers.
Focusing on social responsibility Target features brands like Method, Burt’s Bees and Yes To on their blog. These brands emphasize their actions; what they do rather than what they do not. Words like “anti” are left out and a more positive focus on the benefits of their products are highlighted.
Companies that feel the pressure of wanting to sell socially responsible products but worry about their sales falling short could take a cue from Target, who have hit the mark. To read the full story please click here.
Wal-Mart—the world’s largest, arguably most powerful corporation—has long been plagued by terrible PR and a never-ending slew of lawsuits. Enter Jib Ellison, river guide turned corporate consultant, determined to convince executives that making a profit and building a sustainable business are not mutually exclusive and would, in fact, confer a powerful competitive advantage.
Ellison has instituted a project at Wal-Mart called “The Index” that challenges suppliers to root out inefficiency and waste. Packaging has shrunk, saving millions of gallons of water, millions of pounds of cardboard, not to mention diesel fuel. Wal-Mart’s sheer size, coupled with its lowest-pricing mission, means that producers are forced to take steps toward sustainability—and make natural, organic, and earth-friendly products widely available.
Pulitzer Prize–winning journalist Humes offers a stirring story of how ecologically responsible practices are increasingly benefiting the bottom line, and how as Wal-Mart goes global , the biggest retailer in the world is, slowly but surely, encouraging a change for the better. A fascinating, fair-minded look at the congruence between environmentalism and business, and the behemoth at the intersection.
Don’t miss out on the 5th Annual Projecting Change Film Festival. Bringing like-minded individuals together to connect, converse and communicate – this festival is forum for film and dialogue about social and environmental issues.
This four-day event features inspiring, eye-opening, and often award-winning films from around the globe, each followed by a dynamic speaker and panel discussion. The unique festival format is a platform for audience engagement, with all proceeds donated back to local initiatives.
In celebration of Earth Day, we’d like to encourage you to join the the world’s biggest online climate action movement! A Billion Acts of Green allows you to show your commitment to the earth by pledging an “Act of Green”. It can be as simple as setting up a compost in your home, riding your bike to work daily to offsetting your flights.
What are you waiting for…..sign up today to make your commitment in making our world a better place to live!
Eric Ryan, co-founder of method – a company providing green home and personal care cleaning products – believes that meaning in work is central to a strong corporate culture.
“Having a purpose larger than profits has been key to our success. By contrast, most corporate values are just that – the values of the corporation. No matter how much ambition, camaraderie, and loyalty an employee brings to work, no one is taking those corporate values home to share with friends and family. But those same values become immeasurably more meaningful when they’re tied to a higher purpose.”