Posts tagged ‘Sustainable Textiles’

CRAILAR.COM LAUNCHES

CRAILAR.COM SETS STAGE FOR NATURALLY ADVANCED TECHNOLOGIES’ INTRODUCTION OF CRAiLAR FLAX FIBER TO WORLDWIDE CONSUMERS

NAT announced this morning that it has launched  its newly-created principal web property, Crailar.com. The site moves the Company’s external brand focus toward its featured product, CRAiLAR Flax Fiber, and aims to speak to consumers, growers, partner brands, and investors.  Portland, Ore.-based Sticky Co., a multi-disciplinary design studio with a focus on interactive and motion media, executed the creative on the project.  To read the full press release click here.

12/07/2012 at 12:27 pm Leave a comment

CRAiLAR Flax Fiber Producers Contract Willamette Valley Advisor

Ralph Fisher, Veteran Ag Expert, to Work With NAT

Portland, Ore. – February 21, 2012 – Naturally Advanced Technologies Inc. (NAT) (OTCBB: NADVF) (TSXV: NAT), which produces and markets CRAiLAR(r), a natural fiber made from flax and other bast fibers, announced today it has secured the services of Ralph Fisher, located in Salem, Ore., as a regional agronomic advisor to the company. In this capacity, Fisher will work with NAT to help contract planted acres of flax in Oregon. He will also work closely with NAT and Oregon State University (OSU) to evaluate strains, growth cycles and techniques that ensure the greatest yields in the region. Fisher, who obtained his B.S. in Crop Science from OSU in 1978, begins his work with the company immediately, with a focus on the 2012 and 2013 growing seasons.  To read the full story click here.

22/02/2012 at 11:37 am Leave a comment

Target & NAT Sign Two Year Agreement

This morning, Naturally Advanced Technologies announced it has signed an exclusive deal with national retail giant Target.  Target and its vendors will be working with CRAiLAR Flax fiber to evaluate its uses in a number of domestic textile categories including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows, towels and more.

Ken Barker, CEO of Naturally Advanced Technologies, commented on the partnership agreement, which begins December 1, 2011, “Target represents a best-in-class partner for CRAiLAR in the domestic textiles category. Also the fiber’s performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target’s sustainability efforts.”

Target’s commitment to environmental sustainability is a focused effort in its Here for Good campaign.  With an entire website dedicated to the far reaching initiative, Target focuses on improving communities, health, education and the environment.

01/12/2011 at 11:55 am 1 comment

Levi Strauss Signs on With CRAiLAR

We are pleased to announce that we have  entered into a short term CRAiLAR® Flax fiber development agreement with Levi Strauss & Co. beginning in April 2011 to support evaluation of processing CRAiLAR flax fiber in woven casual apparel products, specifically denim and non-denim, bottom and top weight fabrics.

“Levi’s and Dockers are the quintessential denim and casual wear brands,” said Ken Barker, CEO of NAT.  “We are very excited to be working with a company like Levi’s because it aligns with our broad strategic goal of identifying and partnering with the most important brands in categories upon which we believe can make the greatest impact.  I have great confidence in the ability of CRAiLAR to make a performance and economic impact for Levi’s products.”

Last month, we announced a 10-year purchasing agreement with Hanesbrands.  This was the first commercialization agreement for our CRAiLAR flax fiber.  We also announced a short term purchasing agreement with Georgia-Pacific to further evaluate the use of our CRAiLAR in formed materials.

15/04/2011 at 5:30 am Leave a comment

Exploring Sustainability in Textiles

The North Carolina College of Textiles will be hosting a sustainability workshop for the textile industry beginning this Thursday, November 11th through November 12th.

The purpose for the workshop is to present key concepts regarding sustainability for the textile industry in the areas of innovation, energy, and the environment.  Information regarding best practices for reducing energy costs and environmental impacts will be presented to promote industry-wide sustainability.

It is hoped that through this conference that participants will collaborate to address sustainability issues and promote work in the following areas.

  • Reducing operating costs
  • Reducing energy consumption
  • Reducing resource consumption
  • Reducing environmental impacts and emissions
  • Benchmarking energy and environmental performance
  • Marketing companies and products that incorporate sustainable practices

Notable speakers at the event include David Bennell, of Organic Exchange, who will be discussing Global Sustainable Textile Trends and Marketplace Developments and Tommy Thompson, of Hanesbrands, who will discuss Sustainability:  Impacting Policy and the Future of Apparel and Textiles.

09/11/2010 at 8:06 am Leave a comment

Texworld Talks Sustainablity

Next month, Messe Frankfurt is holding it’s Texworld Exhibition in Paris, France from September 13th – 16th.  Texworld has become more than a place where people meet to do business.  Texworld’s aim was to develop a new approach, a different way of exploring the aisles and discovering the trends, creating a true call to the senses.

This year they will be featuring industry leading experts that will take you in search of organic and sustainable textiles.  Speakers from Fairtrade Labelling Organizations, Organic Exchange and the Soil Association will advise textile manufacturers and buyers of the various kinds of organic and sustainable textiles that are readily available.

Furthermore to the seminar, there will be certified suppliers of hemp, linen, organic cotton, recycled material and other sustainable textiles in addition to the regular fabric exhibitors.

31/08/2010 at 10:27 am Leave a comment


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