Posts tagged ‘Target’
This morning, Naturally Advanced Technologies announced it has signed an exclusive deal with national retail giant Target. Target and its vendors will be working with CRAiLAR Flax fiber to evaluate its uses in a number of domestic textile categories including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows, towels and more.
Ken Barker, CEO of Naturally Advanced Technologies, commented on the partnership agreement, which begins December 1, 2011, “Target represents a best-in-class partner for CRAiLAR in the domestic textiles category. Also the fiber’s performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target’s sustainability efforts.”
Target’s commitment to environmental sustainability is a focused effort in its Here for Good campaign. With an entire website dedicated to the far reaching initiative, Target focuses on improving communities, health, education and the environment.
Textile Exchange, the global organization dedicated to promoting the use of organic cotton, just released its annual Global Sustainable Textile Market Report. According to the Report, organic cotton represented a $6.2 billion industry last year and stands to grow another 20 percent in 2012, ballooning to $7.4 billion.
Along with that forecast, the Report also published its list of the top 10 corporations using organic cotton. Just a quick glance reveals that the list is filled with industry-leading apparel companies who wield strong taste-making influence, from athletic brands like Nike and adidas to big box retailer Target or mall fashion brand Zara.
At the top of the list is Sweden’s H & M, which used more than 15,000 tons of organic cotton in 2010. According to CSR Product Manager Henrik Lampa, by creating demand for organic cotton, H & M is incentivizing cotton farmers to adopt sustainable cultivation practices.
Of course, there are many experts who think that cotton, as a crop, is too difficult to sustainably grow. Given that opinion, we won’t be surprised when next year’s edition of the Report begins to track the rise of organic cotton alternatives, such as flax and hemp.