NAT is very proud to announce that our current blog hosted on WordPress has now taken up residence on our corporate website that was launched Monday of this week. Thank you to all of our followers for reading and sharing our news. We look forward to keeping you update to date on all the latest happenings at www.CRAiLAR.com. If you’d like to go directly to the blog click here.
CRAILAR.COM SETS STAGE FOR NATURALLY ADVANCED TECHNOLOGIES’ INTRODUCTION OF CRAiLAR FLAX FIBER TO WORLDWIDE CONSUMERS
NAT announced this morning that it has launched its newly-created principal web property, Crailar.com. The site moves the Company’s external brand focus toward its featured product, CRAiLAR Flax Fiber, and aims to speak to consumers, growers, partner brands, and investors. Portland, Ore.-based Sticky Co., a multi-disciplinary design studio with a focus on interactive and motion media, executed the creative on the project. To read the full press release click here.
Naturally Advanced Technologies Inc. announced Monday that the Federal Trade Commission will allow the company to label products made with its fiber as “flax” rather than “linen.”
The distinction is important for the company, which keeps its executive offices in Portland, as it pursues a retail strategy with partners including HanesBrands, Target and Levi Strauss & Co., some of the brands that are evaluating or using Naturally Advanced’s flax-based Crailar fiber. To read the full story click here.
We are always on the lookout for industry data that supports the value proposition of CRAiLAR, but are especially excited to be included in the newly released report, “The New Business Imperative: Valuing Natural Capital,” which reviews best practices of environmental stewardship by 24 global brands including Dell, Disney, Nike, Unilever, and, our longest-running partner, HanesBrands.
Broadly, the report outlines four main environmental and corporate benefits of conserving natural resources: 1) reduce risks, 2) cut costs, 3) enhance brand, and 4) fuel growth.
Announced with the Corporate Eco Forum and The Nature Conservancy at the September 2011 meeting of the Clinton Global Initiative, the report concludes with each of the 24 companies’ commitments to “demonstrate the need for business to protect and restore green infrastructure around the world including forests, fresh water and marine systems.”
In its commitment statement, HanesBrands, with which we announced a 10-year purchasing agreement in March 2011, outlined its approach to optimization of resources as it impacts Freshwater, Soil and Forests:
“HanesBrands is excited to introduce flax fiber to its product line, which we hope will not only provide a superior, natural product to our customers by enhancing wicking capabilities and durability when combined with cotton but also offer several ecological benefits including reduced pesticide use, lower water use, improved soil health and avoided deforestation.”
- Mike Faircloth, Chief Supply Chain Officer, HanesBrands Inc.
The 350-word statement goes on to outline HanesBrands’ commitment to working with NAT on manufacturing, agronomics, and industry adoption. Click here to view the full report.
USAgain (pronounced “use-again”) has released an info-graphic illustrating how many pounds of textiles Americans trash every year. Pulling information from the EPA as well as running a 1,500 people survey, the green for-profit enterprise claims that 11 million tons of clothing end up in landfills each year. The recycling firm works to reduce textile waste by providing thousands of convenient locations across the US where we can drop off our gently used clothes and shoes any time of the day, any day of the year. By putting them back in the use cycle we conserve precious natural resources, prevent greenhouse gas emissions and save landfill space. We at CRAiLAR think it’s not only important that we make a concerted effort to recycle our fashion by-products but also that we buy clothing that is sourced and manufactured sustainably.